SFMOMA Website

Client: SFMOMA

 

Link

http://www.sfmoma.org

My Role

Experience Designer, Project Manager

Development Team

Perimetre Design
Flux Studio

 

IMAGE 1

As a member of the design team and the site's lead builder, my goal in leading the graphic designers was to provide them with as many "can's" as possible, instead of providing a list of "cannot's" in the critical initial design phase. The result is a website that in many ways does not resemble a website at all.

 

 

 

 

 

 

 

 

 

 

 

 

IMAGE 2

Flexibility in handling unpredictable content was a big point in the design of art-heavy areas. Exhibitions with one-word names, or 15-word names was planned for at the beginning, and continues to work seamlessly with the content.

 

 

 

 

 

 

 

 

 

 

 

 

IMAGE 3

When planning for the site's future during the design and build, a point of focus was extensibility whenever possible. Designed in 1999, the site has continued to grow and expand without the need for any design changes.