Mazda Roadster Website

Client: Mazda Motor Corporation

 

Link

JP: http://www.roadster.mazda.co.jp/pre/
EN: http://www.mazda.com/product/mx-5/

My Role

Producer / Director

Development Team

Amana, Inc.
Crimson Design

 

 

IMAGE 1

First introduced with the Crossport concept car project, the Roadster website was designed with large, colorful, active images in support of the Roadster brand.

 

 

 

 

 

 

 

 

 

 

 

 

IMAGE 2

As the Roadster is in basic form a series of ovals, the overall experience is based around using ovals as a storytelling element. Ovals often frame and highlight particular points of the automobile, and are also used as interstitials between site destinations.

 

 

 

 

 

 

 

 

 

 

 

 

 

IMAGE 3

A "gear" area provides web visitors with a take-away branding experience. Ovals are again used as narrative elements to support Mazda's key visuals.