JWT Japan Website
Client: J. Walter Thompson, Tokyo
Link
My Role
Producer / Creative Director
Development Team
Amana, Inc.
Spiced Graphix
IMAGE 1
JWT's recent global CI change came with a new agency concept - Time: The New Currency. JWT's request was to utilize this in various ways on the site. Spending time with their brands is the key idea.. I created an ironic recreation of a museum to showcase their "art."
IMAGE 2
To further enforce JWT's positioning as both a Japanese and a Western company, I designed a function where Japanese and English can be switched within site zones. Typically, a "bilingual" website is split down the middle. The user makes their language choice on site entry, and changing that later will take them back to the entrance. Here, content simply swaps from one language to the other.
IMAGE 3
In the midst of the project, JWT's global CI change affected original plans of creating a site with many fun elements. I kept this aspect when possible, finding fresh ways to display desired content. Here, an interactive rolodex allows users to flip thru staff members name cards.