Mazda Crossport Website

Client: Mazda Motor Corporation

 

Link

http://www.mazda.co.jp/MX-Crossport/

My Role

Producer / Director

Development Team

Amana, Inc.
Crimson Design

 

IMAGE 1

The Crossport project was strapped with a lack of usable assets from the start of the project - perfect! The basic premise of this project was that the car should be shrouded in a bit of mystery - it does not exist as a product, after all.. When possible, abstract, sporty angles of the car were used, supporting it's concept as a hybrid sports vehicle.

 

 

 

 

 

 

 

 

 

 

 

 

IMAGE 2

Big, bold images are a rarity on automobile branding websites. For the Crossport site, it is mostly image, with small, digestible bits of text to illustrate the car's concept.

 

 

 

 

 

 

 

 

 

 

 

IMAGE 3

Because the Crossport is a concept car and not a production car, Mazda did not have the typical high quality, high-res imagery normally accompanying a production automobile. Through the project, I closely directed a digital imaging team in heavy retouching of the images.