010101: Art in Technological Times Website + Exhibition
Client: SFMOMA, Intel Corporation
Link
My Role
Website: Experience Designer, Streaming Engineering, Asset Management
Exhibition: Special Event Coordination, Signage Photography, Exhibition Planning
Development Team
Perimetre Design
Flux Studio
IMAGE 1
Establishing shot: entrance to the message boards of the 010101 website. The site's forum for user discourse.
IMAGE 2
My primary involvement in the development of the website was in the area called "Sitestreaming." This function was a bridge between the real and the virtual exhibition: Web artists' lectures were recorded during a live museum presentation, and later recreated by using the artist's voice track and websites. Web users were presented with the websites under discussion during the lecture, and were able to interact with the sites and listen to the recorded voice track. The result is a unique mixture of both real and virtual experiences.
IMAGE 3
Links between the real and virtual exhibition were heavily referenced on the website and in the galleries, creating a pseudo-space between the two.
IMAGE 4
Gallery areas had access to the exhibition website as well, further defining the purpose of the exhibition and providing access to the websites commissioned for the event.
IMAGE 5
Within the exhibition space, I focused on another layer of information for the gallery visitor. Typically, museums show very limited information within a gallery space, but the 010101 exhibition was all about information overload. Every artwork received a large wall sticker that explained the work in detail. I photographed many of the works, and assisted in the design of the wall panels.
IMAGE 6
"Think texts" existed in gallery spaces. These database-dispensed quotes changed every few minutes, and were managed by museum curators from their offices. This method of visitor interactivity was just one of many museum firsts experienced at the 010101 event. In many ways, the 010101 exhibition was an experiment in how exhibitions and information can be presented to visitors in the future.